But with these tips, you can increase your chances of being seen and find growth in listenership. There are no methods to “hack” your way to the top on the platform as most users discover songs through algorithms. Through Spotify SEO, you’re defining your perfect audience for the streaming service to promote your music to those interested, making your music searchable with the keywords in the platform for the audience looking for you or similar artists. Similarly, how YouTube SEO works on that platform, we see many similarities in what the algorithm wants to push at any given time and how to optimize for it. SEO stands for search engine optimization, and in this context, the search engine would be Spotify, the streaming platform. Spotify SEO increases your chances of being picked up by the algorithm and shown to listeners who might be interested in your music. Currently, Spotify boasts 130 million subscribers and 286 million monthly active users, has over 50 million songs, and is available in 92 markets worldwide.Īs a discovery platform, the optimization part in SEO for Spotify circles around optimizing your Spotify For Artists account and the profile that goes with it. Spotify since its inception back 2008, has grown into a massive streaming platform for music and podcasts.
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